WHERE BUYERS FOUND THE HOME
THEY PURCHASED IN 2018
Nine in 10 home buyers used the internet at while looking for a home. Over half of buyers started their home search online and 43% of recent buyers first found the home they purchased online. Half of home buyers used a mobile or tablet website or application to search for a home. Of these mobile searchers, 27% of mobile searchers reported they found the home they ultimately purchased with a mobile application.
Since more than 75% of home buyers find the home they purchase from a real estate agent or from the internet, we place a heavy emphasis on correctly marketing your home online while also exposing it to our local broker community.
Source: The 2019 National Association of Realtors Profile of Home Buyers and Sellers.
Professional - High End Photography
All homes are photographed by Ralph's preferred professional photographers that are specialized in residential photography. The photographers we use are far more experienced, and therefore more expensive than other options on the market. Based on our experience, the quality of the property photographs has a profound impact on the quality of the professional brochures and advertisements that we run for each home. As with all marketing, we bear the cost of the photography.
"Web Appeal" is the New Curb Appeal.
When today’s home buyers search online it’s the that they first look for. In fact, properties with extra photos receive nearly 300 times more page views than homes with five or less.
Comprehensive Internet Exposure
According to the 2019 National Association of Realtors® Home Buyer and Seller Generational Trends,
89% of home buyers use the internet to view properties before making a home purchase.
We understand the need for massive online exposure and have continued to create a dominating online presence. Your listing will be distributed to millions of Internet home shoppers through our syndication feeds to over 600 home search websites, including over 50 of the top real estate websites in the nation.
- Multiple Listing Service
- AOL Real Estate
- MSN Real Estate
- HGTV Front Door
- Yahoo! Real Estate
- Property Pursuit
- Property Sharck
…and many more!
Top Search Engine Placement
We work diligently to make sure our main website (www.ragette.com) is placed in the top results of the most prominent real estate search terms for Westchester County. Our visibility is predominately organic, not the paid banners that consumers skip over.
In 2017 we had a total of 526,844 page views. 84.2% of our traffic was organic.
3D House View with 3D Floor Plans
With our high-quality interactive 2D and 3D floor plans buyers will be able to easily understand the layout of your home.
Home layouts have become increasingly more important to buyers relocating from the city who are accustomed to shopping for apartments using floorplans.
Full Motion Walk-Through Videos
We Give Buyers an Opportunity to Tour Your Home 24 Hours a Day
Our walk-through video tour allows potential buyers the ability to fall in love with your home just from watching online. We also share the video tour in the MLS to create Realtor interest which can result in more qualified property showings.
Drone Aerial Photography & Video
Show Off The Entire Property
Real estate drone photography is great for marketing expansive houses, large amounts of acreage, and/or scenic views. Instead of blurry google map photos, we show clients what the property actually looks like from the best possible aerial angles.
NEW! Single Property Websites
We Build a Beautiful Website Specifically Dedicated to Your Property
Then we drive direct traffic to them using several marketing campaigns including Facebook, Instagram and Google Ads. Plus we link directly from the leading real estate websites such as Realtor.com, Zillow and Trulia among others.
Showcasing your home in this fashion will make your listing stand out from the crowd to potential buyers.
We Write Listing Descriptions That Sell
While most agree that it’s the photographs and videos of property listings that pique the interest of a buyer, the right marketing description will help encourage the showing of your home. We understand how to highlight the best stuff, mention all the important home updates, and how describe the home in the best possible way.
Targeted Direct Mail / Just Sold Mailers
We use target marketing system to advertise your home to the highest qualified prospective buyers.
Over 300 different data sources are used to compile the database which includes tax assessor records, purchase data, census data, surveys and more. Demographics include: annual household income, occupation, age and marital status.
Broker Tours / Public Open Houses
We invite all members of the local Hudson Gateway Association of REALTORS to visit your home during the appropriate open house tour days. During this time brokers will become acquainted with your home and preview it for the benefit of their buyer clients.
We have a reputation of having great tours, which always include catered breakfasts and/or lunches, as well as a coffee. Brokers and real estate agents know not to miss our properties when out on tour.
Select Newspaper / Print Advertising
Just 1% of home buyers found the home they purchased from newspaper, magazine and print advertising in 2014. Although real estate advertising has shifted away from print media, we target specific buyer markets through localized newspaper and magazines.
We also often run open house advertisements in the local newspapers to attract buyers who read the weekend papers.
Exposure on Smartphone & Tablet Apps
We make it simple for the mobile consumer to find your listing and to contact us quickly and easily. Our property listings are featured on the the top apps including Realtor.com, Zillow, Trulia, HomeFinder, Homes.com, Movoto and many more.
Push Your Listing Through Social Media
“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” -Malorie Lucich, Facebook Spokesperson
We incorporate your home into the biggest social media websites increasing the exposure of your property listing to a vast network of our professional, personal and customer contacts.
8am to 9pm Showing Appointment Desk
Sellers love our showing appointment center because it is simple to stay informed and easy to confirm appointments. Sellers are easily notified of showings automatically, able to see real time feedback from potential buyers and view all activity that is happening for their home during the home selling process. Showing appointments can be confirmed by text message, email, phone call, or through our smartphone showing app.
New Supra Electronic Lockbox System
Our Supra lockbox helps maximize the number of showings by making it convenient for all real estate agents in your area to show your property while providing top or the line security. Our lockboxes also maintain a detailed access log including the date and times the lockbox was opened and the property keys were accessed and returned.
Recent Sucess Stories
Let's Talk Real Estate.
Ralph can help.
With demand increasing and supply dropping, this could be the perfect time to get the best possible price for your home.
*** Homes marked represent families Ralph has helped buy and/or sell real estate. ***