WHERE THE BUYERS ARE / BUYER PROFILES

Where Buyers Found The Home They Purchased

*Source: 2014 National Association of Realtors®
Home Buyer and Seller Generational Trends

Characteristics of Home Buyers

39% of recent home buyers were first time buyers, a slight rise from 2011, but closer to the historical norm of 40 percent.

 77% of first-time buyer drove by a home they viewed online.

 65% of recent home buyers were married couples—the highest share since 2001. Sixteen percent of recent home buyers were single females—the lowest share since 2001.

For 30% of recent home buyers, the primary reason for the recent home purchase was a desire to own a home.

75% of senior home buyers go online to search for a home.

The typical home buyer searched for 12 weeks and viewed 10 homes.

The share of first-time home buyers who financed their home purchase was 96 percent compared to 81 percent of repeat buyers.

LOCAL & COUNTY PRINT MARKETING

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LOCAL NEIGHBORHOOD MARKETING

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WEB APPEAL IS THE NEW CURB APPEAL

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MARKETING TO THE MOBILE AND  TABLET GENERATION

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CONNECTING WITH BUYERS THROUGH SOCIAL MEDIA

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CREATING INTERNATIONAL EXPOSURE

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